I'm an Interaction and User Experience Designer based in Lund, currently assigned at Tetra Pak
My first hands-on experience in UX started in 2020, towards the end of my University program in Interaction Design. I'm experienced in the full design process, with additional skills in research, accessibility, and service design. Early interests in visual storytelling, digital animation, interactions, and game development shaped my path into UX.
Born in Bangkok, I’m a native speaker of both Swedish and Thai, and professionally fluent in English.
Global Head of Digital Channels - Tetra Pak
"Thanita has delivered very high quality creative across dozens of stories. (...). Her collaboration with the dev teams was exemplary, being key in their quality journey during her time here. Her willingness to step in and take ownership in (UX lead's) two prolonged absences was exemplary. (...). Her skills in the UX tools was as expected and her knowledge of the user journey and business requirements developed well as time went past. Thanita also shone in working with anonymous user testing, creating scripts and storyflows. Thanita demonstrated great flexibility in our project were she sometimes acted as the lead UX, sometimes as a support and sometimes as the only UX expert, and she did a brilliant job in all of them. Her patient and willingness to adapt to our setup made big contributions in putting CX/UX in the front seat of our development. Thanita have not only being forced to work with 3 different POs but also a scattered scrum team but with great collaboration abilities and engagement the output have been really good. On the personal level Thanita has an amazing calmness and is a grounded person. She is a joy to have in the team and melted into the rest in a fantastic way."
Senior e-Commerce Manager - Carlsberg
"Thanita worked for 18 months in our ecommerce team, delivering high quality user experience creative in high capacity 3 week sprint cycles in a UX team of two. She worked across our two core B2B shops which have very different user journeys and offers but maintained a very high level at every touchpoint she worked on. Whether interacting directly with the business to understand and pick up requirements, with customers in interviews to understand our target personas, in semi automated anonymous testing panels or with the developers and testers in our large dispersed scrum teams to see her stories through to implementation, Thanita provided fantastic leadership on our UX development. We asked her to take ownership of the UX area and with creativity, understanding, patience and no little resolve, she did just that. We will miss her tremendously and I would recommend her without hesitation as a UX Designer and as a valued team mate."
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